PRESS RELEASE 

FOR IMMEDIATE RELEASE

COMPANY: 375X Agency

CONTACT: Dianne Mercado

EMAIL: mercad2@unlv.nevada.edu

PHONE: 702-123-4567

DECEMBER 8, 2020

THE LAUNCH OF AN ICY LAS VEGAS HIDEOUT: STELLA’S ICE CREAM SHOP

In the depths of the Wynn lies 100 whimsical flavors

Las Vegas, NV – December 8, 2020 – Set to do a grand opening on New Year’s Day 2021, Stella’s Ice Cream Shop is a haven creamery full of pastel interior and never-tried-before blend of flavors located at the Wynn hotel.  

Complimentary to a millennial and Gen Z’s social accounts, Stella’s Ice Cream Shop features 100 unique, “Instagrammable” flavors including the Egg Yolk Spaceship, Popcorn Freeze Sneeze and Mint Tint. The brand prides themselves in using only all-natural ingredients and provides gluten-free, dairy-free, and vegan options. Their interior is described as a “pastel dream land” with 50 seats to fill, alongside a mini-ice cream exhibition.

Stella’s Ice Cream Shop is located on the East-wing casino floor of the Wynn. They are open every day from 12 p.m. to 1 a.m. Pricing ranges from $2 ice cream cones to $10 bowls. The brand wanted to provide an “affordable experience” as they target the younger generation’s budget. The exhibition costs $15 to enter and includes pastel digital visuals of the history of ice cream, dessert sculptures, and “selfie-corners.” Stellasicecreamshop.com includes further information.

CEO Stella Kim created Stella’s Ice Cream Shop, “for the beautifully proud and unique individual who are ready to show the world who they are.” As an Asian-American and LGBTQ+ owner, Kim wanted to create a fun and safe space for her communities and be able to reach out to “lovely persons” who are generally interested in aesthetically pleasing ice cream and interior.

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PITCH (EMAIL FORMAT) 

TO: Brock Radke 

[Sent December 8, 2020]

SUBJECT LINE: The Launching of an Ice Cream Hideout in Las Vegas

TEXT:

Good afternoon Brock,

My name is Dianne Mercado from 375X Agency, and I am a publicist for the up-and-coming Las Vegas creamery, Stella’s Ice Cream Shop.

I enjoyed your recent articles on Vegas Test Kitchen and Emeril Lagasse with the Las Vegas Sun. I’m getting in touch as you may be interested in writing about the New Year’s Day launch of Stella’s Ice Cream Shop at the Wynn, featuring 100 “never-done-before” flavors including Popcorn Freeze Sneeze, a pastel wonderland interior, and an ice cream art exhibition created by the CEO Stella Kim.

Your millennial and Gen Z audiences are always on the lookout for creative yet affordable local hangout spaces that are “Instagram worthy,” especially when it’s located in a “secret” area at a famous Las Vegas Strip hotspot.

Attached below are additional information regarding Stella’s Ice Cream Shop. They also have just secretly launched their website: stellasicecreamshop.com.

Let me know if you are interested!

Thank you and take care,

Dianne Mercado

She/Her

375X Agency, Publicist

[Attachment: Press Release] [Attachment: Flyer]