Crumbl Cookies Television Ad Stills

I went for a “lovely” feeling. I told it specifically through the song. My favorite integration and key moment of the advertisement is through the storytelling that is seen being told by my protagonist. The captions are in brackets, as if you are inside the mind of the protagonist. You get to know their story and how the story is being played. She misses getting a good-tasting cookie. Because of the pandemic and social distancing measures, it is harder to go out and treat yourself to some good desserts. She finally is able to go and get the cookie as long as she follows COVID-19 preventive measures. COVID-19 is the antagonist in this story. Finally, we have photo direction—that in which I able to lovely capture photos that may accurately compliment the storytelling. Through all of these key components, obtaining a new niche audience in “cottage core enthusiasts” while not abandoning current branding, may be achieved. They are focused on feeling with complimenting “lovely” visuals to tell a story. This may emotionally result in a transaction of sales and cute social media posts. For the video, please click here.