Social Media Marketing Advertisement

There is no true headline—the visuals speak for itself. There is, although, the Adobe logo in the bottom right. Here, Adobe is promoting an artist who is re-defining the current environment through art. “d.” is an artist who plays on social perceptions and stigmas of “scary” and re-inventing them to relate to the COVID-19 pandemic, which is the true scare. The true evil is not those who express themselves unique to society’s trends, but the harms done to your body for not utilizing preventive measures in your daily lives. COVID-19 lingers as your d*mon so as long as you don’t take care of yourself and your neighbors.

The lead is simply, “art never stops.” Exactly a year ago, the world quite shut down. This was a new environment to create art. The product being promoted is Adobe, or rather, Adobe creative programs. Creating this entire advertisement in Photoshop, Adobe allowed me to expand my art horizons and to create something unique from my usual “cutesy” designs. The body copy expresses to try new things.

This advertisement achieve two big goals: to promote Adobe’s creative programs, and through Adobe, create art that may influence society’s behavior— to keep each other safe and healthy from the virus. Hypothetically speaking, Adobe is doing a campaign to promote preventive measures through art. The usually “please wear your mask” storefront sign may not catch everyone’s eyes. When you walk into a store, do you read every single sign posted in the front before entering? It depends. Through this magazine ad, which may also be turned into a television or newspaper ad, you catch people’s attention, they may acknowledge the various elements and pandemic nods, accept the social cues, thus then, wearing a mask.

Thank you to my friend, Tomeisha for helping to take these photos of me. :) We did this in front of a solid color background so it would be easier for me to photoshop the elements I wanted.

Print Advertisement

BAND-MAID, being the unique and classy rock stars that they are, I wanted to portray just that in this newspaper design. Being that the product is called Unseen World, I tried to create an advertisement that felt could be visually interpreted into its promotions also—an Unseen World of newspaper advertisement designs.